Kansas City Chiefs quarterback Patrick Mahomes, 15, speaks to Kansas City Chiefs offensive coordinator Eric Bieniemy during the Super Bowl LIV game between the Kansas City Chiefs and the San Francisco 49ers at Hard Rock on February 2, 2020 Stadium in Miami Gardens, FL.
Robin Alam | Icon Sportswire | Getty Images
The exclusive 15-game package “Thursday Night Football” from Amazon Prime Video will now be released in 2022, a year earlier than previously announced, the company announced on Monday.
Amazon made history last month by becoming the first all-streaming provider to offer a weekly package of National Football League games. The tech giant pays $ 1 billion per season for the exclusive rights.
The contract with Amazon now runs for 11 years and corresponds to the length of the packages purchased from Disney, Comcast, ViacomCBS and Fox for Sunday and Monday. The Prime Video package is intended for 15 games on Thursday evenings and one preseason game per season.
Amazon had always intended to have an 11-year package but had to wait a month for the NFL to contractually terminate its deal with Fox a year earlier, according to one person familiar with the matter.
“We look forward to offering Thursday Night Football exclusively to Prime members in 2022, a year earlier than previously announced,” said Marie Donoghue, vice president of global sports video at Amazon, in a statement. “This expedited deal is an immediate differentiator for us as a service as it gives Prime members exclusive access to the most popular sport in the US.”
Amazon sees Thursday Night Football as a sweetener to help customers pay for Prime, the company’s subscription service that includes free shipping on many products purchased from Amazon. Amazon founder, CEO and chairman Jeff Bezos announced last month that the company has more than 200 million Prime subscribers worldwide.
A Prime Video membership costs $ 8.99 per month, but is also included with Amazon Prime, which costs $ 12.99 per month or $ 119 per year. All games on Thursday evening will also be broadcast wirelessly in local markets.
Disclosure: Comcast is the parent company of NBCUniversal, which is owned by CNBC.
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