Apple’s long-awaited tracking device, AirTag, will finally hit stores today (April 30th).
The £ 29 AirTag is a small, circular device with an Apple logo in the center that tracks missing items through the Find My app.
AirTag is equipped with a Bluetooth connection that can be paired with an iPhone or iPad – and can be personalized with a very short message or an emoji.
Similar to the popular tile tag, AirTag can be attached to non-technical items such as keys or wallets and provides notifications when you are separated from the item.
The Find My app provides step-by-step instructions on how to find the tag and the missing product it’s attached to.
Customers can purchase the new AirTags online or in-store, though you’ll need to make an appointment.
The label itself is a small, waterproof and dustproof disc that can be personalized with a custom message or emoji on its laser-etched stainless steel case
Apple officially unveiled its long-awaited AirTag – a Tile-like device that tracks missing items through the Find My app – on April 20th at Spring Loaded
Find My allows users to track the whereabouts of their Apple devices like iPad, Mac, Apple Watch and AirPods in case they are lost. However, AirTag extends this to other everyday, non-electronic elements.
AirTags only work with a new software update, iOS 14.5, which was released Monday evening – and which includes a controversial privacy update.
“AirTag requires an iPhone or iPod touch with iOS 14.5 or higher or an iPad with iPadOS 14.5 or higher,” says Apple.
Apple has also stressed that the new device – which was rumored back in September 2019 – will not be used to track people.
Privacy features have been added to ensure AirTags are only used to find inanimate objects.
Apple unveiled several new products at its Spring Loaded live streaming event last week on Tuesday April 20th.
In addition to AirTag, they included a purple iPhone 12, also available starting today, and a set of computers inspired by the 1998 Mac line.
Here is an overview of everything Apple has announced except AirTag.
Purple iPhone 12
Apple wasn’t expected to unveil a new phone at Spring Loaded – which makes the announcement of a new purple iPhone 12 a pleasant surprise.
The new purple hue will be available for both the iPhone 12 and the iPhone 12 mini.
“Just in time for spring, the new purple finish adds another bright and fun option to the range, and we believe customers will love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
The iPhone 12 and iPhone 12 mini in purple are available from today in the Apple Store and the Apple Store online.
The new purple hue will be available for both the iPhone 12 and the iPhone 12 mini
Apple also announced a new line of colorful iMac computers inspired by one of its most memorable products in history – the iMac G3.
iMac G3 was the hugely successful line of Apple computers released in 1998, known for its vibrant, translucent color palette and bulbous body.
The new iMac range is available in seven different bright colors and includes a 1080p FaceTime HD camera, studio-quality microphones and a sound system with six speakers.
It’s also the first product with Touch ID, which allows you to log in more securely, make purchases on Apple Pay, or switch user profiles – all with the touch of a finger.
The new iMac is the newest member of the Mac family to feature Apple’s M1. These include the MacBook Air, 13-inch MacBook Pro, and Mac mini.
The colorful new iMac computers can be ordered starting today and should be shipped in the second half of May.
Image of the back of an original Apple iMac G3 home computer from the 1990s with a ‘Bondi Blue’ finish
The new iMac is available in seven different bright colors and includes a 1080p FaceTime HD camera, studio-quality microphones and a sound system with six speakers
Apple also announced a new iPad Pro, which is believed to be the most powerful and advanced to date.
The device is the first to incorporate the tech giant’s in-house M1 chip, giving the iPad Pro performance similar to its iMac desktop computer.
According to Apple, the graphics performance is more than 1,500 times faster with the updated processor and the battery life is up to 10 hours.
The iPad Pro has a new Liquid Retina XDR display, 5G capabilities and a brand new ultra-wide front camera.
It’s available as an 11-inch from £ 749 and a 12.9-inch from £ 999 – orders will open on April 30th and shipping will begin in the second half of May.
“The revolutionary M1 chip was a breakthrough for the Mac, and we’re incredibly excited to bring it to the iPad Pro,” said Joswiak.
Apple announced a new iPad Pro during its Spring Loaded event, which is believed to be the most powerful and advanced yet. This is the first to feature the tech giant’s in-house M1 chip, which gives the iPad Pro similar performance to its Mac systems
Apple TV 4K
Most recently, Apple announced the next generation of Apple TV 4K with a new Siri remote and an A12 Bionic chip to improve graphics.
“Apple TV 4K is in its own category and leverages deep integration of Apple hardware, software and services that enables a massive upgrade for any TV for the best possible cinematic experience,” said Bob Borchers, vice president of Worldwide Product at Apple Marketing.
“With the A12 Bionic and the brand new Siri remote control, Apple TV 4K customers can enjoy their favorite shows, movies and more in the highest quality with simple and intuitive controls.”
iPad Pro and Apple TV 4K can also be ordered from today and will be delivered in the second half of May.
Some other Apple products allegedly unveiled on April 20 didn’t show up, namely a third-generation Apple Pencil and third-generation AirPods – the wireless Bluetooth headphones that come with their own charging case.
Both products could be unveiled this fall along with a new flagship iPhone, which is slated to be called the iPhone 13.
iPHONE 13 RUMORS
According to an online tipster, Apple is considering leaving out the black notch on top of the iPhone for its next flagship, the iPhone 13.
The rectangular black notch, featured on flagship iPhone models since 2017, hides the phone’s front-facing camera components and sensors.
In the picture, the iPhone 12 marks the notch and bezel. Zero bezel effectively means that the device’s screen blends seamlessly with the edges of the device. According to Mauri QHD, an Apple tipster on Twitter, the days of the notch could soon be numbered on the iPhone
According to the tipster, known on Twitter under the name Mauri QHD, Apple created a prototype iPhone 13 without a notch.
Instead, the prototype places these important components on top of the faceplate, the boundary between a screen and the frame of a phone.
“There is a prototype without a notch, but – a little – larger bezels,” said Mauri QHD tweeted.
All four sides of the prototype’s bezel “are the same size,” he added, meaning the top of the bezel doesn’t protrude any further than the others.
The notch for the sensor housing was first introduced for the iPhone with the iPhone X 2017 – but has been mercilessly condemned by critics and fans alike as a terrible design flaw.
Apple’s cell phone rival Samsung even mocked the notch in an ad for its Galaxy Note 8 smartphone that featured a man with a notched haircut.
RETURNING THE TOUCH ID
A report in January said the iPhone 13 would see the return of its Touch ID technology in the form of a fingerprint reader on the screen.
This would help users unlock their smartphones without having to remove their face masks during the current pandemic.
According to Bloomberg, Touch ID technology would be embedded in the new iPhone screen instead of reintroducing a home button
Apple first introduced Touch ID in 2013 with the iPhone 5S in the form of a fingerprint reader that is integrated into the iPhone’s home button.
However, Apple began moving away from this technology in 2017 with the introduction of Face ID in the iPhone X.
According to Bloomberg, Touch ID technology would be embedded in the iPhone 13 screen instead of reintroducing a home button.
According to the report, Touch ID would not be a replacement for Face ID, but an additional method for unlocking the iPhone.
The iPhone 13 models have an upgraded ultra-wide camera lens with a larger aperture of ƒ / 1.8 compared to ƒ / 2.4 on the iPhone 12 models. According to an investor note shared with MacRumors.
The website said in February, “A larger aperture would let more light through the lens.
‘The change from an aperture of ƒ / 2.4 to ƒ / 1.8 [will] This is likely to result in significantly improved low-light performance when recording in Ultra Wide mode on iPhone 13 models. ‘