Boris Johnson will launch the new “Take the Next Step Safe” slogan on Monday in the new £ 2.6m press briefing room on Downing Street to replace the “Stay Home” order
- Boris Johnson will make his debut in the Downing Street meeting room
- PM will use the new press room on Number Nine Downing Street on Monday
- In the meantime, the prime minister is set to prepare to announce a new coronavirus slogan
Boris Johnson will make his debut in the newly completed White House-style press conference on Downing Street next week as the Prime Minister prepares to reveal a new slogan for the government’s coronavirus.
Downing Street has confirmed that work on its £ 2.6 million media room in Number Nine is now complete.
Mr Johnson will be using the space for the first time on Monday as he hosts a press conference to brief the nation on his roadmap for the lockdown exit.
The new press conference room on Number Nine Downing Street will be used for the first time next week
Mr Johnson will be using the space for the first time on Monday as he is hosting a press conference to keep the nation updated on his lockdown roadmap
The new meeting room on Number Nine Downing Street has drawn comparisons with the daily meeting room in the White House
How the government’s Covid slogans have changed
“Stay home, protect the NHS, save lives”
The government’s original slogan was introduced when Boris Johnson first locked the country in March last year.
It was repeated many times at the beginning and at the end of Press Conferences No. 10 when ministers tried to clarify the importance of staying at home.
“Stay Vigilant, Control Virus, Save Lives”
Ministers changed their main slogan for Covid-19 in May last year when they started easing lockdown restrictions.
However, the new message has been criticized by some for being vague.
“Hands, face, space”
A surge in coronavirus cases last July in some locations in England prompted the government to impose local bans.
The Prime Minister’s decision to apply the brakes coincided with a new message for people to wash their hands frequently, cover their faces and keep their distance from others.
“Let’s take this next step safely.”
The prime minister is reportedly to announce a new tagline on Monday, ahead of the expected end of the “stay at home” order on March 29th.
Government guidelines will change to “stay local” with the latest slogan highlighting ministers’ cautious approach to easing restrictions.
All future government press conferences on coronavirus will then be held in the room.
The news of Mr Johnson’s debut in the room came amid reports that he plans to drop the “stay vigilant, control the virus, save lives” tagline.
Ministers have signed a new slogan, “Let’s Make This Next Step Safe,” which The Sun says will appear on government advertisements if the stay at home order is dropped from March 29th.
Previously, Labor called the high-tech renovation of Number Nine Downing Street a “vanity project”.
The Prime Minister’s official spokesman told reporters at lunchtime, “Work on the briefing room at number nine Downing Street is now complete. Therefore, in the future, all future press conferences on corona viruses will take place in number nine.
“They will start on Monday when the Prime Minister holds a press conference there.”
Johnson’s press secretary Allegra Stratton said the government had continued to plan to hold daily television briefings – the concept that was the main reason behind the creation of the new media room.
The televised briefings were expected to start back in the fall, but in January Number 10 announced they would be delayed as ministers planned to hold regular press conferences during the lockdown.
Lobby correspondents, the parliamentary-based political reporters, currently have daily briefings with the prime minister’s official spokesman or his deputy – both officials.
Following the proposals made last July, an afternoon session will be broadcast live from Number Nine Downing Street, led by Ms. Stratton.
As a politically appointed special adviser, rather than an impartial official, she will be able to target opponents and defend the government’s actions.
Ms. Stratton said, “Yes we are (intend to continue with televised briefings) but we just don’t know when yet. It’s about reaching milestones on the roadmap. ‘