NoMad London has been hailed as the capital’s most exciting hotel opening for many years.
It is certainly one of the bravest, with so few tourists around and considering the challenges – and the funding (more than £ 50 million went into this project) to get the former District Court and Bow Street Police Station (Oscar Wilde was tried here because of “gross indecency”) in the fanciest hotels.
After New York, LA and Vegas, this first NoMad in Europe with more than 90 rooms is located directly across from the Royal Opera House.
Bow Street Magistrates’ Court and Police Station has been converted into the NoMad London Hotel
The inspector checked into a “classic” room (pictured) and said he liked the “weathered leather headboard” – but the room was way too small even for its asking price of £ 355
The bathroom, said the inspector, had “a touch of Hollywood glamor, with gold faucets, a huge walk-in shower” and the largest towels he had ever seen
It will be fascinating to see NoMad walking the hallways for the next several months, says the inspector. Pictured here is the great ballroom
The story goes that several set designers on leave were hired to paint murals here and there, particularly in the courtroom, which is now a great place for private events.
A neatly dressed doorman stands at the hotel entrance, but in due course he will be joined by photographers eager to see who can afford to spend more than £ 455 a night on an entrance room or £ 2,450 on the Royal Opera Suite .
I’m paying £ 355 for bed and breakfast as part of an opening deal that includes a couple of cocktails.
The mood is dark and atmospheric. I practically need a flashlight when navigating the deep green corridors. Only the suites face the RAW.
The main dining room of the NoMad is located in a new winter garden with inspired pendant lighting and soft benches
A peek inside NoMad’s pub, Side Hustle, which serves Mexican-inspired drinks and canapés. The inspector described it as “some kind of upscale nando’s with better guacamole and spicier prices”.
The plush bar area with marble top in front of the main restaurant in the winter garden style of the NoMad
My “classic” room is way too small for the money and is overlooked by other rooms over an inner courtyard.
Its main feature is a laminated drinks cabinet with the minibar.
A miniature Plymouth gin costs £ 16; It costs £ 120 for a bottle of Chablis.
I like the weathered leather headboard, and the bathroom has a touch of Hollywood glamor, with gold faucets, a huge walk-in shower (only some of the suites have tubs), and the largest towels I’ve ever seen.
Art is very important to NoMad. There are more than 1,600 pieces in total. Caroline Denervaud’s abstracts – created by tracing her dance movements on canvas – are ubiquitous.
The one in my room is not unlike her extensive work on the stairs that lead to the main dining room, which is housed in a new conservatory with inspired pendant lighting and plush benches.
The Royal Opera Suite at NoMad pictured has a freestanding bathtub by the bedside table – and costs from £ 2,450
The library for hotel guests only, where drinks are sipped on red velvet sofas and armchairs
There are more than 1,600 works of art around NoMad London. The inspector found that Caroline Denervaud’s abstracts – created by tracing her dance moves on canvas – were “everywhere”.
The library that serves drinks is reserved for hotel guests only, the space is punctuated by bookshelves, with red velvet sofas and armchairs – but I’m surprised my gin and tonic comes in a boring tall glass, just like you Bow Street Tavern nearby.
The situation is different in NoMad’s Pub Side Hustle next door, where everyone screams to make themselves heard.
Maybe this is a post-lockdown noise, such an enjoyable racket.
The food and drink menu here is Mexican – a kind of upscale nando’s with better guacamole and spicier prices.
Breakfast is served in the library. Everything is calm, the service is impeccable.
It will be fascinating to watch NoMad walking the hallways for the next several months. Those lucky enough to be held in this former police station are the lucky ones.
NoMad London is located at 28 Bow St, London, WC2E 7AW. To make a reservation call 020 3906 1600 or visit thenomadhotel.com. Rooms start at £ 455 excluding breakfast, £ 480 including breakfast.