When Captain America: The First Avenger and Thor hit theaters a decade ago, Marvel’s plans for a cinematic universe – building the Avengers – took shape. Yet even for those into the comics, the final stage of Marvel’s expansion was defined in particular by the depth of its bank and the remarkable mileage gained from lesser-known characters.
Wakandan bodyguard of the Dora Milaje? Mercury? SHIELD agent Sharon Carter, astrophysicist Darcy Lewis, and FBI agent Jimmy Woo? These and other personalities have popped up on the Disney + shows, reflecting the breadth of the Marvel Cinematic Universe and underscoring the seamless way Marvel has mixed and matched talent in building its interlocking titles.
If Marvel made this look organic, it wasn’t always like that. While the possibilities for real estate like Spider-Man and X-Men (which, incidentally, were produced by other studios after Marvel Comics sold the rights) could be imagined, the further producers reached into the surprise bag, the more difficult the further producers were The commercial outlook always seemed to be growing.
From this perspective, the most important film in building the current Marvel mystique could in retrospect have been “Guardians of the Galaxy,” which in 2014 caused a huge hit from the underdog space team. If Marvel fans were willing to buy a talking raccoon and tree, the sky – or rather the universe – really was the limit.
Marvel followed suit the next year with “Ant-Man”, which made the one-off punchline “Saturday Night Live” an unlikely success. and then demonstrated with “Captain America: Civil War” how many heroes could be crammed into one movie. This involved a fight with a dozen characters and featured Black Panther, among others, before his solo film in 2018.
Marvel approached its first Disney + shows with the same sense of networking that drove its movie roster, which brought everyone together in a spectacular way with Avengers: Endgame. This film also marked the exit of two signature characters, Iron Man and Captain America, and left some very large shoes to fill, with his legacy being the essence of the latest series.
While streaming occupies a different space than movies, “WandaVision” and “The Falcon and the Winter Soldier” have already demonstrated the benefits of using Disney + as a laboratory for character development and research that may not cost $ 200 million blockbusters are ready.
The way Marvel put its troops into those first few shows for Disney + tensed the company’s muscles in unexpected ways and appropriately opened the doors to whole new worlds of opportunity.