Please don’t stop with the music! Spotify introduces the “Only You” feature, which includes personalized experiences and playlists, a half-year review and a mixed bag with a friend
- Only You is a personalized in-app experience with different themed playlists
- It’s like a year-round version of Wrapped that is released to users every December
- Only You also includes “Blend” for mobile devices, which allows two friends to merge their music
Music streaming giant Spotify has introduced a new in-app experience called “Only You” to personalize its user experience.
The feature provides users with customized song lists broken down into six crazy categories including an “Audio Birth Chart” and “Your Song Year”.
Only You is like a year-round version of its annual wrapped feature, released in December that shows users the songs they’ve played the most over the year.
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The feature provides users with “custom” song lists broken down into six crazy categories, including an “audio birth table” (pictured).
Spotify announced Only You – named after the 1982 hit single by Yazoo – in a blog post on Wednesday. It is available to users on both the free and premium subscription levels.
“While you have to wait a few more months for Wrapped and the songs and podcasts that accompanied your soundtrack for 2021, Only You is about celebrating how you listen,” said Spotify.
“Fans can go to Spotify.com/OnlyYou for a wrapped-like experience made just for them.”
One of the six categories on the song list is the astrology-related ‘Your Audio Birth Chart’, which consists of the top artist who has been heard in the past six months (‘Sun’), an artist who has been heard, and the emotional or vulnerable side one user shows (‘Moon’) and one artist that users ‘recently connected’ to (Rising).
Only You gives the streaming service, which has 356 million users, another layer of personalization
Another category is “Your Dream Dinner Party,” where users can select three guests who would attend their hypothetical dinner party.
Once the three musical guests are selected, Spotify creates a playlist of music by them and other related artists.
For example, if you select Liam Gallagher as a guest, you can add The Beatles, John Lennon, or Noel Gallagher’s High Flying Birds to the list.
THE SIX “ONLY YOU” CATEGORIES
One of the options on Only You, ‘Your Dream Dinner Party’, selects music based on three hypothetical dinner guests
The Only You in-app experience helps users discover:
1. Your audio birth chart: Brought to life by the artists you hear. Sun: the top artist you’ve heard over the past six months moon: an artist you hear, and who best shows your emotional or vulnerable side, and Increasing: an artist you recently connected with.
2. Your dream dinner party: The three artists you would invite to the dinner party of your dreams. Once selected, Spotify creates a personalized Spotify mix for each artist to set the mood.
3. Your artist couples: The unique audio pairings you recently heard and show your range of listening interests. For example, who would play “Greta Van Fleet” right after “Olivia Rodrigo”?
4. Your song year: How you musically traveled through different epochs.
5. Your time of day: Music and podcast content that you listen to either early in the morning or late at night.
6. Your genres / themes: How Music and Podcast Genres Distinguish You Based on Your Listening Habits.
Also under the umbrella of Only You – which Spotify refers to as the “Campaign” – is a new personalized feature called Blend, which is currently in beta but available to users worldwide.
According to the company, Blend is a new way for two friends to combine their musical tastes in a curated playlist.
“Listeners are updated daily and can simply invite a friend over to Blend – as long as they have a Spotify Free or Premium plan – and Blend will grow with each user over time, depending on how their listening changes,” said it.
Blend is a pure mobile experience for iOS and Android. Users can try it out by going to the Made for Two shelf in the Only You hub.
According to Spotify, there are more than 70 million tracks and 2.6 million podcast titles to choose from on its platform, which now has 356 million users.
Spotify offers both free and premium accounts – although users who choose the free option will have to endure advertisements and certain account restrictions (including the inability to download music).
At the end of April this year, the service increased prices on three of its four premium subscription options in the UK.
Premium Student increased from £ 4.99 per month to £ 5.99 per month; Premium Duo increased from £ 12.99 per month to £ 13.99 per month; and Premium Family increased from £ 14.99 per month to £ 16.99 per month.
The remaining premium option – Premium Individual – stayed at £ 9.99 per month.
Several frustrated users took to Twitter to discuss the price hike, with one claiming that Spotify was “getting too big for its boots”.
Streaming services like Spotify and Apple Music now make up 80 PERCENT of the US music market
Music streaming services like Spotify now make up 80 percent of the US market
The music industry in the US has been almost entirely taken over by streaming services, which now account for 80 percent of total sales.
This is the conclusion reached by the Recording Industry Association of America, which released a number of key findings and statistics from its upcoming annual state-of-music report.
There are currently 61.1 million paid music streaming service subscriptions in the US, a staggering increase from just 1.5 million in 2010.
Surprisingly, almost all of the growth came in the last four years, with more than 50 million new accounts added between 2015 and 2019.
The leading player in the streaming industry right now is Spotify, which announced earlier this year that it had 113 million paying subscribers and 248 million monthly active users worldwide.
That growth in music streaming came at the expense of both physical retailers and digital download sales, both of which saw sharp declines, according to a story in Variety.
Physical music sales fell from 52 percent of the US market in 2010 to just 9 percent in 2019.
Digital downloads fell from 38 percent to just nine percent over the same period.
More: Music streaming services now make up 80 percent of the US market